In early 2012, Co-Founders and Directors of The Inside Out Foundation (IOF), Adair Murillo and Karla Morgan, were invited to a Du (wig) party: The Du Company makes high quality synthetic wigs that are stylish, come in many lengths and colors, and are engineered to be cooler than other brands. Since Adair had worn wigs for quite some time for both fashion and convenience, this was a great opportunity for her. Shortly thereafter, Karla persuaded Adair to purchase a retail wig inventory for clients at her boutique and spa. Sharing the business opportunity with Alexis was an organic next step. While the idea was appealing to her, Alexis wanted to specifically work with need-based clients suffering from hair loss. Based on this model, Karla and Alexis networked with a local oncology nurse who runs a cancer support group. Upon presenting the Du’s to the patients and their families, something special happened. The response was overwhelming (the crying kind). Simply seeing how they looked with a new, full set of hair touched them, and anyone could clearly see the joy they received from the inside, out. This was a pivotal moment for the IOF as it was a sign to move forward with our non-profit concept.